Los Angeles County HIV Mental Health Task Force

community rebranding letter (PDF)

Dear Community Partner,
I am very pleased to introduce to you the new name of our organization, Safe Refuge, which is the culmination of the comprehensive rebranding program we began in 2014. When combined with our new tagline — Hope. Change. Success. — we believe this creates a powerful new identity for our organization that embodies not only our current activities, but also our future vision and our continuing dedication to providing a truly safe refuge for all who need our help.

As you may know, our organization began in 1988 here in Long Beach. For most of these years, our formal name was the Substance Abuse Foundation of Long Beach. In time, many people just referred to our initials, SAF. Our name was accurate but it did not convey the inspirational aspect of our mission. Nor did it encompass the broader scope of services we now provide, including our division Ventures Employment Services…